Two of the regular co-hosts of Media Hacks are Chris Brogan andJulien Smith. After meeting at the first PodCamp Boston, the two decided to write a book together. The result is Trust Agents. The book - which was released this week - made it to the New York Times‘ best-seller’s list. Not only are we all very proud of the co-authors, but we decided to spend the bulk of this episode discussing and dissecting the concepts in Trust Agents. We also wish C.C. Chapman tons of continued success on his recent news (you have to listen to hear what it is). Enjoy the conversation…

• Running time: 42:26.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions -mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available.
• Media Hacks #16 featuring:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Advance Guard.
• Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Not present:
• Hugh McGuire - LibriVox - The Book Oven.
• A conversation about the New York Times‘ best-selling book, Trust Agents- we are proud of our co-hosts.
• How does a best-selling book happen? Turns out that none of us know.
• The power of Social Proof.
• Astroturfing and book reviews.
• Penn believes that no product is perfect.
• The power of peer reviews (even the negative ones).
• Why don’t people buy the book just because they support what you do?
• The power of leverage.
• When something is free… it is hard to get them to pay for anything.
• The best-selling book is big, but so is C.C. Chapman’s news.
• Create your own game.
• Does big business care about trust?
• Greed is good… or different.
• Let the automation begin.
• RSS subscription is almost as good as someone else’s recommendation.
• Buy the book Trust Agents because according to Penn we may need it to heat our homes.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

As usual, there is some language, so please keep in mind that this Podcast is not work safe. Many major happenings in both the technology, communications and Social Media space. We discuss everything from the unconference movement to Bloggers who take themselves (and their community) maybe a little too seriously. We also chat about Twitter (of course) where Hugh explains why it is more like talking than a media channel (or something) and some Googley stuff. Enjoy the conversation…

• Running time: 55:37.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions -mitch@twistimage.com.
• Hello from Beautiful Old Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Six Pixels of Separation the book is now available for pre-order.
• Media Hacks #15 featuring:
• C.C. Chapman - Managing The Gray - Advance Guard.
• Hugh McGuire - LibriVox - The Book Oven.
• Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents (a little late, but present).
• Not present:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• PodCamp Boston #4.
• People and the unconference movement.
• Mass media still gets all excited, doesn’t it?
• It’s not about the schedule - it’s about the conversation.
• You can’t hide when you’re on Twitter.
• Google Caffeine is not important to Christopher S. Penn (it is to me).
• … And it’s not because of Microsoft’s Bing.
• Google Wave is going to be a bigger deal.
• Google’s new “options” in search (Blogged about here: Google Offers Up New Ways To Search (And Why You Should Care)).
• The power of wonder wheel.
• FriendFeed gets bought by Facebook (none of us seem to have too much to say about it).
• Is FriendFeed really more about real-time search?
• Facebook’s new search functionality.
• Remember, the monetization is in the data (not the advertising).
• Twitter begins to formalize the retweet process.
• How big and deep can people go with content?
• Julien is taking driving lessons - let’s all pray together.
• How will Chris Penn take advantage of technology?
• C.C. now repeats about Facebook Search because for some reason, I wasn’t paying attention (strange and awkward moment).
• Aardvark - a new tool or platform or search tool platform?
• Blogging, sarcasm and taking ourselves too seriously.
• Be careful what you say and where you say it (we think).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Another fine mess that we’ve gotten ourselves into. This is the new episode of Media Hacks and features some great conversation and some coloured language (so, it’s not work safe). We discuss everything from buying ads on viral videos before they break big and how things spread (and how fast they go away). Do brands still need to worry about what people are saying about them online? Enjoy the conversation…

Running time: 51:59.

Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.

Please send in questions, comments, suggestions - mitch@twistimage.com.

Hello from Beautiful Old Montreal.

Subscribe over at iTunes.

Please visit and leave comments on the Blog - Six Pixels of Separation.

Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.

or you can connect on LinkedIn.

…or on twitter.

Facebook Group - Six Pixels of Separation Podcast Society.

In a perfect world, connect with me, directly, through Facebook.

Six Pixels of Separation the book is now available for pre-order.

Media Hacks #14 featuring:

C.C. Chapman – Managing The Gray – Advance Guard.

Hugh McGuire – LibriVox – The Book Oven.

Julien Smith – In Over Your Head – Co-author of Trust Agents.

MIA:

Chris Brogan – New Marketing Labs - Co-author of Trust Agents.

Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.

This episode of Media Hacks is not work safe (there is language).

A discussion about potty mouth.

Why Robert Scoble no longer listens to Media Hacks.

United Breaks Guitars – moving beyond it… and beyond.

Buying ads when YouTube videos are just about to break big.

What is the length of a major customer service issue?

Twitter is many things: tool, technology, platform, communication and more.

Will we soon be outsourcing our Twitter communications?

Gigantic organizations and intimate conversations.

Hugh pretends (once again) that he doesn’t know who Ashton Kutcher is.

Technology and how it transforms us.

Businesses using Twitter to listen, innovate and fix things.

Brand name dropping in Twitter.

Market norms and social norms (courtesy of Dan Ariely – author of Predictably Irrational).

Welcome to inside baseball.

Hugh wants to discuss the Amazon – Zappos deal.

Amazon Acquisitions and Investments.

Is Amazon becoming Wal-Mart.

It all ends with a very confusing game of audio linkbait chicken.

Music from the Podsafe Music Network:

New Leaf – ‘Magic Carpet’.

Please join the conversation by sending in questions, feedback and ways to improve Media Hacks. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Live from New York City, it’s Media Hacks #13. Recorded late one night last week at The Roger Smith Hotel, this episode if full of the latest news and views, including a very vocal Julien Smith (yes, that means that this show is not work safe). C.C. Chapman and I were simply room decor in this episode. Enjoy the conversation…

Here it is: Media Hacks #13 - Host: Mitch Joel.

• Running time: 38:19.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Live from New York, it’s Media Hacks #13 featuring: 
• C.C. Chapman “Managing The Gray” Advance Guard.
• Julien Smith “In Over Your Head” Co-author of Trust Agents.
• Not present:
• Chris Brogan “New Marketing Labs” - Co-author of Trust Agents.
• Hugh McGuire “LibriVox” The Book Oven.
• Christopher S. Penn “The Financial Aid Podcast” Marketing Over Coffee.
• Six Pixels of Separation live in New York City.
• Six Pixels of Separation the book is now available for pre-order.
• Is it possible for a hotel to be "Social Media".
• Live from the Money Pimp 2.0 Suite (so says C.C.).
• Status Quo Bias.
• Hmmmm bacon…
• Nothing Could Be Finer Than Being in Your Diner.
• Thoughts on Google OS.
• When computers work like electricity.
• Trust Agents Facebook Page.
• We tried not to talk about Twitter (it did not work).
• Who is most important in the Twitter conversation?
• Tracking links in Twitter with tr.im.
• TechCrunch - Bit.ly’s Grand Plans, And Their Inevitable Clash With Digg: Bitly Now.
• Understanding how links and data spreads.
• Music from the Podsafe Music Network:
• The Shakes “Liberty Jones”.

Please join the conversation by sending in questions, feedback and ways to improve Media Hacks. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Welcome to episode #12 of Media Hacks (things are just better by the dozen). On this episode is C.C. Chapman, Hugh McGuire and myself. We look at mobile and the changing face of how we connect and how we market. Enjoy the conversation…

Here it is: Media Hacks - Episode #12 - Host: Mitch Joel.

• Running time: 39:19.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• This is episode #12 of Media Hacks and it features:
• C.C. Chapman – Managing The Gray – Advance Guard.
• Hugh McGuire – LibriVox – The Book Oven.
• Somewhere on their way to Podcasters Across Borders:
• Chris Brogan – New Marketing Labs - Co-author of Trust Agents.
• Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• iPhone 3G S – is it a game charger or are we just happy to toss away semi-new technology?
• Google Android and the changing face of mobile.
• The Great Untethering.
• Mobile devices will crossover.
• Apple iTunes app store cracks one billion downloads.
• Marketing Magazine – Mobile Marketing 2.0.
• Facebook vanity URLs (or Facebook Username).
• Facebook pasts MySpace in terms of traffic.
• Is Twitter going to overthrow the Iranian Government?
• Apparently there is life after Blogging and YouTube?
• What are the Media Hacks going to read this summer?
• Music:
• The Shakes – ‘Liberty Jones’.

Please join the conversation by sending in questions, feedback and ways to improve Media Hacks. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Welcome to Media Hacks episode #11. It’s a very deep conversation about new platforms and old platforms rebranded. It covers everything from global realities to the local business scene. There’s lots of talk about search engines and social media. Enjoy the conversation…

Here it is: Media Hacks - Episode #11 - Host: Mitch Joel.

• Running time: 43:05.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• Media Hacks episode #11:
• C.C. Chapman – Managing The Gray – Advance Guard.
• Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
• Not present:
• Chris Brogan – New Marketing Labs - Co-author of Trust Agents.
• Hugh McGuire – LibriVox – The Book Oven.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• Google Local Business.
• Understanding the “nofollow” tag.
• Google and signals.
• Google sometimes does things very quietly.
• Matt Cutts from Google talks about the new realties of search engine optimization.
• Who else feels like they are wearing diapers.
• Google Wave and the unknowing of it all (but we talk about it anyway).
• Microsoft – Bing.
• E3.
• PSP Go.
• Microsoft – Project Natal.
• The power of gaming.
• Gaming units as entertainment systems.
• Protoype video game using Facebook Connect.
• Is the PS3 the new supercomputer?
• Music from the Podsafe Music Network:
• Kevin Reeves – ‘Throw Me A Line’.

Please join the conversation by sending in questions, feedback and ways to improve Media Hacks. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Welcome to episode #10 of Media Hacks. Julien Smith is back from Japan. We recorded early on Friday morning and it was a great conversation about everything from Daddy Bloggers and publishing to Digital Nation and how great the adult sites are at Digital Marketing.  Yes, this one is all over the place. Enjoy the conversation…

Download the podcast: Media Hacks Episode #10 - Host: Mitch Joel.

• Running time: 50:21.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• BookCamp Toronto – June 6th, 2009.
• New location for BookCamp: University of Toronto – iSchool.
• The Road to Six Pixels of Separation – The Book – coming soon.
• Media Hacks episode #10:
• C.C. Chapman – Managing The Gray – Advance Guard.
• Hugh McGuire – LibriVox – The Book Oven.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• Not present:
• Chris Brogan – New Marketing Labs - Co-author of Trust Agents.
• Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
• Talking about Daddy Bloggers – Digital Dads and Dad-o-matic.
• Publishing is (still) a miracle.
• Digital Nation – a new PBS Frontline documentary.
• Everything is digital.
• Better understanding of online marketing by following the adult and gaming industries online.
• TechCrunch article on how the Web is always on with constant stream.
• WolframAlpha.
• Is the traditional search engine beginning to fail us?
• To get out of the clutter should we move back to physical things?
• Marketing of the books (both Six Pixels of Separation and Trust Agents).
• Old school world vs. new media.
• We admit it, we’re not kids.
• Check out Hugh, Julien and Chris at the upcoming Book Expo America conference.
• A new audio conversation for Marketing Magazine with Seth Godin, Charlene Li, Shelly Palmer and David Weinberger (it will be made available here mid-June).
• Let Me Google That For You.
• BookCamp and the challenge with traditional industry being confused by the unconference movement.
• Scribd and book piracy.
• DRM protection and why human beings are a virus (well, mostly Julien).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Welcome to episode #9 of Media Hacks. Somehow we managed to get the whole gang together for a brand new episode of Media Hacks. There was tons of rambling, debate and back and forth on why ideas spread, what really worries us about the coming year, and the power of education (and why it’s in need of immediate repair). Enjoy the conversation…

Download the podcast here: Media Hacks Episode #9 - Host: Mitch Joel.

• Running time: 49:09.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• BookCamp Toronto – June 6th, 2009.
• New location for BookCamp: University of Toronto – iSchool.
• The Road to Six Pixels of Separation – The Book – coming soon.
• Media Hacks episode #9 featuring:
• Chris Brogan – New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman – Managing The Gray – Advance Guard.
• Hugh McGuire – LibriVox – The Book Oven.
• Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• Todd Defren from PR Squared and Shift Communications asks: what’s got us worried?
• Rants on education.
• TED Talk – Sir Ken Robinson – Do Schools Kill Creativity?
• We need better filters.
• Ideas are everywhere.
• What spreads? What doesn’t?
• Obligations from the bigger companies.
• The spread of Twitter.
• It’s all just linkbait.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Welcome to episode #8 of Media Hacks. This episode includes some very new news topics discussed in-depth. Lots of Google, publishing and advertising chat. Enjoy the conversation…

Download the podcast here: Media Hacks Episode #8 - Host: Mitch Joel.

• Running time: 44:08.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• BookCamp Toronto – June 6th, 2009 – MaRS Discovery District.
• The Road to Six Pixels of Separation – The Book – coming soon.
• Media Hacks #8 featuring:
• C.C. Chapman – Managing The Gray – Advance Guard.
• Hugh McGuire – LibriVox – The Book Oven.
• Not present:
• Chris Brogan – New Marketing Labs - Co-author of Trust Agents.
• Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• Google Profile.
• Steve Rubel – Micro Persuasion - Google’s New “What’s Popular” Feature Aims to Clone Digg.
• Techmeme.
• No more Wikia search.
• MySpace goes through changes.
• Is banner advertising going to be the future of online advertising?
• How much money is Facebook making?
• YouTube is losing money every day.
• Shout-out to Barbara Nixon and her class.
• Music:
• David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Media Hacks. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

 

Welcome to episode #7 of Media Hacks, featuring C.C. Chapman and Hugh McGuire. Lots of great chatting about the new media, the old media and everything in between. It includes lots of discussion about marketing, advertising, publishing and some ideas about the future of media. Enjoy the conversation…

Download the podcast here: Episode #7 of Media Hacks.

• Running time: 47:57.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• BookCamp Toronto – June 6th, 2009 – MaRS Discovery District.
• The Road to Six Pixels of Separation – The Book – coming soon.
• Media Hacks – episode #7 featuring:
• C.C. Chapman – Managing The Gray – Advance Guard.
• Hugh McGuire – LibriVox – The Book Oven.
• Not present:
• Chris Brogan – New Marketing Labs - Co-author of Trust Agents.
• Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• Arianna Huffington on Charlie Rose: A conversation about print journalism in the digital age.
• Google and Universal Music launch Vevo: UMG, Google Team for Exclusive Music Site VEVO: MediaBytes with Shelly Palmer April 10, 2009.
• Can anyone really outgoogle Google?
• The power of good Journalism.
• Chris Brogan having to put a disclaimer on his GM Blog posts.
• The fishbowl is just yelling at one another.
• Transparency and authenticity when none of us trust any of us (sadly).
• CBSSports.com streamed more than 8.6 million hours of college basketball during March Madness.
• Why can’t media companies make money in online advertising?
• Is this trading analog dollars for digital pennies?
• The tools, platforms and media are still evolving.
• Where does Citizen Journalism and Hyper-Local news fit in?
• American Journalism Review – The Morton Plan (courtesy of Jay Rosen via Twitter).
• The Borderless Media.
• Talk about innovation and transformation.
• Music:
• David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.